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Márta Szabó
10/09/2025

How is artificial intelligence transforming development and business processes?

Márta Szabó
Discover how we integrate AI into development and daily operations — boosting efficiency, reducing response times, and transforming customer service and asset management into smarter, more productive systems.

In recent years, artificial intelligence (AI) has become indispensable in corporate operations. It is not just a technological curiosity, but a tool that offers tangible efficiency, time savings, and new business opportunities. In a recent presentation, Márta Szabó is the director of the development division at EURO ONE, the parent company of SOCWISE, used practical examples to show how AI is being integrated into software development, consulting, and project management.

AI in development – efficiency and responsibility

The most important keywords on the development side are efficiency, responsibility, experimentation. Although many fear that AI will replace developers, the reality is that it will replace certain repetitive tasks. The role of junior developers remains indispensable—without them, the supply of new professionals would be interrupted.

AI supports, among other things:

  • processing and comparing documentation,
  • more efficient organization of interfaces and testing processes,
  • coding support, especially for complex, non-trivial problems.

AI in everyday operations

Not only developers, but also project managers and consultants benefit from AI. For example:

  • preparing meeting summaries and task lists,
  • fast data processing and competitor analysis,
  • content creation and summarization during consulting work.

This indicates that AI is no longer a separate project, but an integral part of daily operations.

Two practical examples

1. Customer service AI solution

One large bar association receives a huge number of inquiries via email every day. Responding to these inquiries usually takes four hours of work per day, but during busy periods, this can increase to several times that amount.

The essence of the solution:

  • All emails arrive in an AI-based system.
  • The system processes the letter and then collects relevant information from various sources (legislation, internal regulations, public websites, and, above all, the organization's specialist system).
  • The AI makes a suggestion for a response, which the agent then reviews and sends.

Additional function:

AI not only responds to emails, but also analyzes images uploaded to the specialist system to indicate compliance with upload requirements.

Result:

  • Significant savings in working time,
  • faster customer service,
  • dumping periods have also become manageable.

2. AI-supported asset management

Companies often face the problem that, although they have a fixed asset register, in practice it is difficult to keep track of which assets are owned by whom, where they are located, and what condition they are in.

Solution:

  • An asset management system that links the physical asset register with HR and property management systems and provides electronic support for asset movement processes.
  • This way, you can always see exactly who has which device and where it is located.

AI-supported error reporting:

  • Using a mobile app, the employee can take a photo of the device and the fault.
  • AI recognizes the problem (e.g., a missing key on a keyboard) and automatically generates an error ticket.
  • The system immediately forwards the error to the device manager, and the service technician can immediately see who has the device and start the repair.

User experience:

  • The employee does not have to deal with time-consuming administration or e-mailing, but simply takes a photo of the fault, and the system automatically starts the reporting process.
  • You will receive immediate confirmation that your report has been recorded.
  • The service process becomes more transparent: a photo is immediately attached to the fault.

Real benefit:

  • Although the app does not necessarily speed up the process, it greatly increases employee satisfaction.
  • The service page immediately shows the error ticket, who has the device, and where it is located.

Trend or real business value?

Artificial intelligence is not just a promise for the future, but a tool that can be used immediately to increase corporate efficiency and competitiveness. Our experience shows that even in smaller, well-defined projects, it can deliver tangible results – whether it's reducing the burden on customer service or making internal processes more convenient.

Our message to our customers: don't just look for new technology, but for AI-based solutions that respond to real business needs while improving the user experience. This is how AI becomes not just a trend, but a stable, long-term development direction that pays off.

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